Indonesia, a country of more than 6,000 inhabited islands, has a population of over 250 million people -- the fourth most populous country in the world. Indonesia’s GDP grew slightly less than 6% in 2013, and is forecast to grow between 5-6% in 2014.
The Indonesian healthcare market is worth $24 billion, and this could reach $31 billion in 2016. At the same time, Indonesians are forecast to spend almost $150 per person on healthcare in 2015, up from $35 in 2005. Indonesia has almost 10,000 primary care centers and over 2,200 hospitals. Three percent of Indonesia’s GDP is spent on healthcare. But, this should increase soon.
Sebagai perusahaan yang bergerak di bidang produk consumer kesehatan, PT Kalbe Farma Tbk., menilai corporate brand value sebagai faktor yang penting. Kalbe menyadari membangun corporate brand bukan pekerjaan instan, tapi pekerjaan jangka panjang yang konsisten untuk menciptakan corporate image yang positif.
Bagaimana kaitan antara corporate brand value dengan performa finansialnya? Vidjongtius, Direktur Keuangan dan Corporate Secretary PT Kalbe Farma Tbk, mengungkapkannya, sebagai berikut:
